In today’s world we all want to see results instantly, right? In the world of SEO that is just not possible if you or your agency is optimizing your site in an ethical and organic manner.
Search engine optimization is a strategy to drive traffic and revenue to your business over time, as in three to six months from now. It’s like building a house really, you incur costs up front build the foundation and eventually you get to the fun stuff of picking out appliances, tile and paint. What most don’t seem to understand is that the optimization is only part of the big picture here. After optimization comes conversion.
What the hell is that? These are the visitors to your site that take the desired action you are looking to achieve. This involves a great deal of testing and analysis like what is your call to action? You will need to test headlines, copy, and offers to figure out whats really working and what is not.
This all sounds overwhelming to most, that’s why we strongly recommend finding a company with the expertise to grow your business and get to work. Work as hard as this takes real effort and dedication, but the payoff is worth it!