SEO companies talk a lot about online traffic, A LOT. So what does that mean for your business exactly? Your bottom line? Return on investment and revenue?
Well increased site traffic is always a good thing, however the trick is to convert that traffic to action. Do you want them to schedule an appointment, call your office or purchase a product? For any of these things to happen you need a concise clear landing page with a strong call to action.
There has been a ton of research done on this very subject; what is the call to action, do you use a button and if so what are the best colors for conversion? There are many decisions and tweaks that happen to a landing page before success can be attained. So be aware its not just traffic you need, its conversion.